Influencer marketing is a form of advertisement that is becoming more and more popular. Big companies pay celebrities that are trending at the moment, to post pictures using the companies service or product. Celebrities will usually post their pictures through their social media platforms such Twitter, Snapchat, Instagram, and Facebook. What’s great about this is that this makes it easier for people to quickly share their opinions.
The only problem with this is that in a way companies that are paying celebrities to do this, haven’t done their research because a lot of studies show that people are more influenced by the recommendations of their family and friends rather than celebrities that they see advertising different products. Therefore, all the money they are paying celebrities for this is really going down the drain because its not very effective and its not doing what is supposed to be doing, which is encouraging people to buy whatever it is they are selling.
Companies should try and advertise their products in a much more personable way for the consumer. They should think of different ways to get people to buy their products using the information that they already know. I would probably make the section in the store where the product or service is and make it very people friendly. For example, if I’m trying to sell handbags, the display at the store for the handbag would look very welcoming. It will probably have multiple sections where people can try on different bags and look at the different textures of different handbags. This way people will spread the word about your product from people they know that were in the store and got to try on the bags ect.
Let me know what you guys think?
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