A common problem that companies make when they are trying to begin advertising, is finding the proper branding for your business. First off, what is branding? Branding is essentially the identity of your company that you will give to your audience. I am addressing this problem because some companies don’t want to spend there money or there time on branding and it can be the mot important aspect of your company. And that is where graphic designers come in. Graphic designers will be able to deliver a strong brand to your company and companies tend to shy away because once again, they don’t want to invest there money into graphic designer.
Some of the concerns with branding when inside the company is if the investment will really be worth it. There are some owners who believe that they won’t need a brand to begin with and they’ll find other ways to gain exposure. While it can sometimes be pricey depending on the type of designs you want done, there is a greater reward than risk if it really has been giving the thought it should have. Once your brand is established, it will be easier for a graphic designer to create an ideal imagery of your company to the audience which will in turn, bring customers knocking on your doorsteps.
The best solution for this problem is to really take the time to focus on your brand and what you want your company to be about. An owner could bring a graphic designer onto his personal team so that they can both come up with a great brand for the company as well as creating the ideal image of the company that can go on there advertisements.
My opinion on this problem is that every company’s first step of starting a business should be to take the time to create a proper and unique brand that will fit your company’s reason for running and desires. If an owner needs help to create one, then they should receive help and ideas by either there co workers or someone very close to him. As a graphic designer, if you come up to me with a well thought brand for your company, it will be a lot easier to create the best visuals for your company.
Okay readers, if you guys and gals were to create a business from the ground up, what type of company would it be? what would your budget towards the visual appeal of your company be? And as a graphic designer, do you believe a brand is vital to create a efficient visual for a company. Please feel free to comment under your answers, and don’t forget to share and subscribe to my blog because yes! There will be more.