The YouTube app announced that they have launched a series of new tools for the app, after the announcement of Instagram’s “IGTV” and new video updates that Facebook has done. One of the biggest changes about the new tools, is that now YouTube users will have the option to pay a $4.99 monthly fee in order to have access to the new features. Those features include unique badges, new emoji, Members-only posts in the Community tab,access to unique custom perks offered by creators, exclusive live-streams, extra videos, and shout-outs. It seems like the major social media networks are starting to give users subscription options with additional features, but is it really a good idea to charge people for platforms that have been free?

I think that if new feautures are available for any social media platform, they should be made available to users for free. People aren’t going to be too happy about having to pay for a service that is already free, the updates should be free as well. The thought of having to pay might scare people away from whatever social media platform and may cause for people to stop using the platform so frequently since they are being charged for it now. Even though the social media platforms introduce the new tools/features as an option, They still are going to try to advertise for people to sign up for the monthly subscription. I also don’t think that this would be a very lucrative things for social media platforms because most regular everyday people are not going to be fans of paying for extra features on their social media. I think most people would not consider it necessary. A lot of people probably wouldn’t even have social media pages such as Instagram, Twitter, and Facebook if they had to pay a monthly fee for it, I sure wouldn’t.

Having free features is something that I would offer users because it would speak great about a brand, in this case social media platforms. Making features free for users would increase user loyalty and would differentiate a brand from the many other brands that exist. I would also try to start like a point system like credit cards do, but with a little twist. The more a user uses their social media page and post on to their page more often, the more points they can get and unlock new features and tools. I would do that instead of charging people a monthly fee.

What are some alternatives to a monthly subscription fee? let me know what you guys think?

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