June 2018 archive

Sleep Deprivation

Sleep deprivation is something that many teenagers and young adults experience. When people don’t receive the sleep that they need, in order for their bodies to be well rested, it can seriously affect their health. It can increase the chances of people developing illnesses such as depression, suicidal ideation, obesity, and problems with school performance. The rate becomes even higher amongst people that sleep six hours or less every night. The time people spend on social media has a lot to do with why a lot of them suffer from sleep deprivation and other sleeping disorders. Most people now have smart phones where they can easily have access to their social media pages. This makes the actual phones a major contributor of poor sleeping patterns. Studies have shown that the light emitted from most electronic screens can disrupt circadian rhythms. This ends up delaying the release of melatonin and causes people to have sleep disorders.

As you can see, not receiving the right amount of sleep can leave your health in pretty bad shape. Depression is something that many people suffer from and can be very difficult to overcome. having suicidal ideations can be life threatening and can also take a long time for people to recover from. Obesity is also something that you can develop when you don’t receive enough sleep. Obesity has been found to cause people hypertension/high blood pressure, Dyslipidemia which is an abnormal concentration of fat in the bloodstream,Type 2 diabetes, coronary heart disease, stroke, gallbladder disease, sleep apnea, and respiratory problems. It is not guaranteed because a person is obese, that they are going to suffer from these health problems. Its more so that it makes the likelihood of developing any one of them extremely high. In many situations this can lead to a person becoming disabled or it can even cause death.

That’s why is very important to make sure that you receive the right amount of sleep every night. When ever you know is time to go to bed ensure you develop a routine, where you put your phone down and concentrate on only falling asleep. Your phone can be a big distraction and plays a major role in sleep deprivation. Something that works for me is taking a vitamin supplement form of Melatonin twenty minutes before bedtime. This will help you fall asleep faster and stay asleep longer. You can also try turning off all of your electronic devices so that you’re not tempted to constantly look at the latest notification you have received on any one of your social media accounts. Listening to music can also help, but most importantly developing a sleep routine is essential to receiving a good night sleep. Next time you’re up scrolling at two in the morning will you be doing the right thing by putting your phone down?





Digital Footprint

If you have decided to engage in social media platforms, then you must be very careful that you watch the digital data you’re leaving behind. This data can consist of all of the different websites a person has visited, photos and videos that have been shared, and just overall personal information shared online. Once this information has been shared on the Internet it is nearly impossible to remove it. This can cause individuals serious problems when the wrong information or too much is shared. Many colleges and employers try to look for peoples digital footprint to get a sense of who they truly are and if people leave an unprofessional trail behind, it will affect them in the long run. The digital footprint that people leave behind can also lead to things like identity theft and many more types of fraud. The reason for that is, people are sharing personal information without any concern about what other people can do with it. Some people go as far as sharing their full name, date of birth, phone number, and address on social media which can be dangerous.

People don’t realize that their disregards for this matter is not good and that this can really impact their life negatively. Identity theft is by far one of the most serious problems individuals can encounter in result of sharing too much personal information online. It is very difficult to get through and its definitely something that should not be taken likely. Having your identity stolen can cause you to have terrible credit. Once a fraudster gets a hold of your personal information like your social security number, they can open up credit cards in your name and create thousands of dollars in debt under your name. It can become so bad that the victim can even end up in jail. You never know what a person will do with your information, therefore you can expect the worse. There have been cases where victims where not able to fill their own prescriptions due to identity theft; this can be life threatening. That’s why people should try their best to make sure that they are not sharing too much personal information online, you never know whos lurking.

Ways in which you can avoid this is by ensuring that you always keep your passwords private and update them frequently. Making sure that you don’t share unnecessary personal information on your social media networks is key to preventing this problem. If you’re ever a victim of identity theft make sure that you check all of your bank account balances and lock any debit cards linked to them. Make sure you place a fraud alert with the national credit reporting agency so that an investigation is started right away. I would also recommend people check their credit reports frequently in case an account comes up that they do not recognize. the sooner fraudulent activity is recognized the sooner disputes can be filed and people can be on their way to fixing this problem. What would you do to keep your information safe?






Cyberbullying is a problem that people of all ages can experience, it’s not just limited to happening to teenagers and young adults. It can consist of aggressive behavior and multiple threatening acts meant to hurt people through social media platforms. Usually people that engage in cyberbullying are successful at it because they can hide behind a social media network account and not be held accountable for their abusive behavior. The truth is that it has become so common, that a study showed that 20-40 percent of teenagers have reported having been victims of this kind of bullying.

This issue can result in serious problems, that can be difficult to solve and can be irreversible. People who experience cyberbullying are at an increased risk of developing anxiety, depression, and low self-esteem. Bullying has also been related to many other physical health problems like stomachaches, sleep problems, headaches, tension, bed-wetting, fatigue, and poor appetite. People who experience this tend to suffer through this silently, some don’t know where or how to get help while others take very drastic measures to stop the social media abuse. For example, as a result of cyberbullying someone can become depressed to the point where they think that there is no other way out, but to commit suicide. That is the case for a lot of people going through this problem. having low self esteem due to this can affect every aspect of a persons life. Just like depression it can prevent someone from going to work or school and achieving goals in their life. Additionally, depressed individuals with low self esteem are at a higher risk of substance abuse and violent behavior.

One good way to stand up against cyberbullying is to set boundaries with the people that you choose to communicate with, Specially the ones that you don’t know personally, because more than likely those will be the people that will easily try to exert power over you and bully you through social media. Be very cautious about profiles that don’t have too many photos or information and the ones that don’t have a profile picture at all. A profile that doesn’t have a main picture is a big red flag and if you have any users like that as your friends on any social media platform, I would recommend you delete/block them. Don’t be afraid to use your voice and protect your feelings from any hurtful words people might tell you, its not true and you should not take it personally.

What are other ways to fight back against cyberbullying that don’t result in a person having to use hurtful words to reply back? Let me know!


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Internet Addiction & Social Media

Its very clear that The internet and social media have become a major part of our lives and has changed the way we communicate and receive information. Yes, having access to the internet has given us unlimited access to any information we might want to know and it has also made it very easy to constantly stay in touch with our friends and family. The internet and social media are very beneficial, but I think a lot of us use it excessively and that’s when it becomes a problem in our lives more than it is beneficial to us. A lot of people have become very dependent on social media sites and have even developed an internet addiction without even knowing it. The constant need to always look at your Facebook or Instagram newsfeed is not good. Internet addiction is defined as “uncontrollable use of the Internet that results in excessive time consumption or social dysfunction”.  Using the internet too much or logging into your social media sites so frequently is not normal. It becomes extremely time consuming and it causes for people to become less social. How can that possibly be good when humans need social interaction and social relationships to be happy and function properly.

Internet addiction is similar to any other addiction, in teenagers its been linked to depression, self injurious behaviors, sleep depravation, high alcohol and tobacco use, and obesity. In addition to that, studies have found microstructural changes in adolescent brains that suffer from internet addiction, including alterations in neurotransmitters. I think that internet addiction is a very serious problem not only in teens, but in people from all ages and backgrounds, yet we all just still ignore it. I know for a fact that the internet has taken a bad toll on my sleeping patterns. The more and more I use the internet to check on my social media sites, the more and more my sleeping patterns have gone spiraling out of control. The more I experience sleep disturbances the more I believe that there has to be a correlation between these things. There are times when I know I’m tired and sleepy, but the need to want to know what others are posting will keep me up for hours. Then the next day I’m a hot mess running on a bunch of caffeine, just to repeat the same routine the very next day.

There are many solutions to internet addiction and I will share some of those solutions with you so that you know how to keep your internet usage balanced and healthy for you. The main thing to practice while trying to control your internet usage is to practice self control. I cannot emphasize on this enough. Blocking out distracting websites like Facebook and Instagram is key to controlling your internet usage and preventing internet addiction. practice telling yourself that you will not look at your news feed in those websites for maybe three hours, then after those three hours pass, take a peek then block them out again and stay consistent. If self control doesn’t work you can blacklist the sites that you are obsessed with and only bring them back to your whitelist after you have met your goal for the day to not get on it for a certain period of time. You can also try concentrating or having focus time on a specific task. Maybe while you’re at work you can tell your self that you will focus on work solely until lunch time, then when lunch time is here you can go ahead and check the websites that you want to. For me, self control works best and that’s what I would recommend that people do. Blocking out things and setting standards for yourself is what I think will work best for people getting over internet addiction or just trying to control their internet usage.

If you have any other ways that you manage your internet use please let me know and leave a comment & SUBSCRIBE.

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Do You want to pay for Youtube?

The YouTube app announced that they have launched a series of new tools for the app, after the announcement of Instagram’s “IGTV” and new video updates that Facebook has done. One of the biggest changes about the new tools, is that now YouTube users will have the option to pay a $4.99 monthly fee in order to have access to the new features. Those features include unique badges, new emoji, Members-only posts in the Community tab,access to unique custom perks offered by creators, exclusive live-streams, extra videos, and shout-outs. It seems like the major social media networks are starting to give users subscription options with additional features, but is it really a good idea to charge people for platforms that have been free?

I think that if new feautures are available for any social media platform, they should be made available to users for free. People aren’t going to be too happy about having to pay for a service that is already free, the updates should be free as well. The thought of having to pay might scare people away from whatever social media platform and may cause for people to stop using the platform so frequently since they are being charged for it now. Even though the social media platforms introduce the new tools/features as an option, They still are going to try to advertise for people to sign up for the monthly subscription. I also don’t think that this would be a very lucrative things for social media platforms because most regular everyday people are not going to be fans of paying for extra features on their social media. I think most people would not consider it necessary. A lot of people probably wouldn’t even have social media pages such as Instagram, Twitter, and Facebook if they had to pay a monthly fee for it, I sure wouldn’t.

Having free features is something that I would offer users because it would speak great about a brand, in this case social media platforms. Making features free for users would increase user loyalty and would differentiate a brand from the many other brands that exist. I would also try to start like a point system like credit cards do, but with a little twist. The more a user uses their social media page and post on to their page more often, the more points they can get and unlock new features and tools. I would do that instead of charging people a monthly fee.

What are some alternatives to a monthly subscription fee? let me know what you guys think?

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“IGTV” New Instagram App

The social media platform Instagram has decided to launch a new app, separate from Instagram called “IGTV”. This new app is intended to give users more time when recording videos and it will pretty much be like a video app targeted towards amateurs so that they upload their content. The only thing is that Instagram made an announcement stating that their target audience for this new app launch was a younger audience. Instagram  also stated that they really want to target younger people that grew up on TV, not so much the ones that didn’t. They believe that the younger generation is caught up on the new and the now and not so much in being professional, therefore when it comes to video making and amateur approach for IGTV is where they are headed. What Instagram is saying is true, but they are forgetting about everybody else that likes to make videos.

Considering that social media platforms are very relevant for people as a source of information and communicating with people of all ages, I don’t think that it would be a very smart move to just target a video making app to just younger people. I would assume that younger people can be more tech savvy and might have a larger interest in apps like IGTV, but making videos is for everyone and the app should be targeted to all audiences. Also, Instagram also stated that IGTV will allow for users to record up to ten minute Vlogs, then people can upload those ten minute videos onto their channel where other users can see the videos on the channel. Kind of like YouTube.

I think that if Instagram really wants this new app to be successful, then they need to broaden the demographic that they are trying to sell this app to. specially IGTV being similar to YouTube, it should not only be for younger people, it should be for all audiences like YouTube is. A good idea would be to maybe start off the app with just younger people being the audience then once the app starts trending then it should be advertised to older people.

If you were doing this launch, who would your target audience be?

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On June 15th Snapchat announced the launch of their new product called “SNAPKIT”. This new launch will allow people to connect to Snapchat and use the Snapchat tools outside of the actual Snapchat app itself. In other words people will be able to use Snapchat functions from other social media platforms. Snapchat has been working on making sure that Snapkit is very safe for Snapchat users. While people are using Snapkit other users will only be able to see the users bitmoji and username.

Snapkit is going to be beneficial for big brands because it will be an easy way to share their information to Snapchat, saving companies a lot of time. Unfortunately, as I stated earlier, Snapchat is working extra hard to make sure that the privacy for this new launch is up to date. They want to make sure that they don’t experience what Facebook had to experience when their data had been misused by third party developers. People don’t like for their information to be exposed for so many people to see. Being on the internet and having social media to some people can already be seen as being exposed in some type of way. Therefore, if there is a way for Snapkit to make their privacy settings much more strict to ensure their users privacy, they made it clear that was exactly what they intend to do.

I think that they should not allow for other, third party developers to have access to users information. They should only be allowed to see part of a users username and the bitmoji, that’s it.  What do you guys think? COMMENT & SUBSCRIBE!

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Influencer Marketing #2

Brands are beginning to take a stand against Influencer Marketing and the influencers that’s are not so trustworthy. Now on Instagram people have the ability to purchase followers, which is seen as being very untrustworthy by big name brand companies. The reason why they are bothered is because since the industry makes about one billion dollars a year, they want to ensure that their money is being well spent. They want to pay influencers that have real followers not bought ones. They have decided to not work with people that have bought followers because it takes away from the real possible engagement effect that the influencer is supposed to have with their followers, it has to be authentic. The company Unilever made an announcement basically saying that it is very unfortunate that they have to do this do to the small percentage of people that choose to lie about buying fake followers.

This really sets back the industry of Influencer marketing because a lot of social media influencers have gained a lot of their followers by buying them and they will no longer be able to be hired by large companies like Unilever. This makes it more difficult for people with fake followers to take advantage of these types of companies. Not to mention that people lying about how they gained their followers can cost large companies a lot of money because in the end the influencer doesn’t really influence people in the right way. That makes using an influencer as a form of selling your products and services not effective when the followers are not authentic.

The Companies standing up to this issue and refusing to pay people with fake followers is the first step to really making sure they aren’t being ripped out of their money. Most importantly being ripped out of their time and not having done any influencing what so ever.

Do you think that companies should dictate how you get your followers? Let me know what your thoughts are & SUBSCRIBE!

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Influencer Marketing

Influencer marketing is a form of advertisement that is becoming more and more popular. Big companies pay celebrities that are trending at the moment, to post pictures using the companies service or product. Celebrities will usually post their pictures through their social media platforms such Twitter, Snapchat, Instagram, and Facebook. What’s great about this is that this makes it easier for people to quickly share their opinions.

The only problem with this is that in a way companies that are paying celebrities to do this, haven’t done their research because a lot of studies show that people are more influenced by the recommendations of their family and friends rather than celebrities that they see advertising different products. Therefore, all the money they are paying celebrities for this is really going down the drain because its not very effective and its not doing what is supposed to be doing, which is encouraging people to buy whatever it is they are selling.

Companies should try and advertise their products in a much more personable way for the consumer. They should think of different ways to get people to buy their products using the information that they already know. I would probably make the section in the store where the product or service is and make it very people friendly. For example, if I’m trying to sell handbags, the display at the store for the handbag would look very welcoming. It will probably have multiple sections where people can try on different bags and look at the different textures of different handbags. This way people will spread the word about your product from people they know that were in the store and got to try on the bags ect.

Let me know what you guys think?

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