Journal
Today I worked on the Dean’s List press release project. The work involves using a template provided to me by Michelle, to receive information from pink sheets filled out by Dean’s List students. These press releases can then be sent out to media organizations in the communities where these students are from.
Today’s lesson is that templates can greatly reduce the amount of thought and time required to produce a large amount of copy. Because these press releases will likely not be read by multiple media markets, if they are similar, it isn’t that big of a deal. The important thing is to include information that highlights the student’s accomplishments and increases the brand recognition of IUP. For tomorrow I’ll return to hunting for media outlets to which we can send other press releases.
Log
9:24-9:31 (logged in and checked email, calendar)
9:31-2:20 (worked on Dean’s list press release project)