What Form Of Medium Should You Use?

In the last post I asked you this question: “What is the biggest sports media medium in the world right now?” The correct answer is social media.  Twitter is the biggest social media platform for sports media.

Today’s topic is all about picking the right medium for you. Medium is defined as any form or system of communication.  This could be anything from newspapers, radio, TV, or any form of media you can use to communicate. This is actually a very tricky thing.  You might think that being on TV is the greatest thing,  but it might not be the best thing for you.  It might not work with your strengths.

Something that is a common thought is that: Radio is a falling medium.

That thought is far from the truth. Radio is actually getting stronger.  It’s rising in the sports media world.  It’s easy to turn on a radio show and listen to it on the go.

When it comes to TV,  it can be more nerve racking. Everyone being able to see your reactions and facial expressions can be really scary. Personally I like radio better, but that doesn’t mean you shouldn’t try TV to see how it feels to you. Try all of it.  Your first choice might not be your strongest.

Buzzer Beater

In today’s buzzer beater,  I want to mention that no matter what medium you pick, whether it was newspapers, radio, or TV,  they are equally challenging.  You might think radio is easier than newspapers, but it’s not.  You still have to keep the audience entertained.   Each different medium means different hurdles you have to climb in order to get your point across.   You have to keep people wanting to tune in. In short, stay humble.

Next post we will be talking about sports personalities.

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