Don’t fall into the category of the typical business account on social media. Stand out from your competitors and come up with a social media personality that all your posts can relate to. Your business personality could use humor, be informative, or be inspirational. Always make sure that each post includes your brand personality, but also is relevant to your business.
Humor is a great way to get people attracted to your business and everyone can relate to humor. Everybody loves a good laugh. Try using memes or witty jokes to get your audience laughing, and hopefully, they will share your content. However, make sure your humor never crosses the offensive line, because your audience may easily get offended.
People are always looking for answers. Your business can be the site that helps people find exactly what they are looking for. Use your social media to be an informative business. Posts content of the newest technology or the latest advances in your industry.
Everyone looks for inspiration in their lives. Many people turn to social media to find their inspiration. Your business could be the inspiration they are looking for. You can create a post every Monday and use a #MondayMotivation. Be the business that inspires people and gets your audience talking about your company. The more people inspired, the more people will engage with your business.
Remember to keep your brand personality consistent throughout all of your social media platforms. Whether that’s through the use of humor or inspiration, people want to be able to relate to a business. The main purpose of creating a brand personality is to get your audience to engage with your business and promote your brand to new customers. Stand out from your competition and establish a brand personality.
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Create a Social Media Personality for Your Business