Whether your stomach is full of turkey or candy, holidays are a great time to unwind and relax. However, just like your stomach, your content calendar for your small business should also be full. It is easy to fall in the slumps of holidays, so make sure you plan ahead when it comes to holiday content! With social media management tools, it has become easier than ever to manage and plan content around the holidays. Make sure to plan content months in advance so you are not stressed once the holiday season rolls around. Creating content for the holidays helps your business stand out and drive traffic to your business.
Scheduling posts for holidays are easy to do. You can plan months in advance to schedule a post on a certain day at a specific time. With the help of social media management tools, planning posts has become trouble-free. Hootsuite is a great example of a social media management tool. Plan a schedule, have content ready to post for every important holiday. Use tools like Hootsuite, to help your social media calendar become stress-free during the holidays.
It is a good idea to create visual content for every holiday. You can do this by creating graphics, photos, or videos wishing your audience a happy holiday. Even if you don’t celebrate a certain holiday, it might be a good idea to post about it. Some of your audience may celebrate that particular holiday, and they would appreciate that you recognize their holiday too. At the very least, you can type a post wishing everyone a happy holiday, but I would suggest creating a visual to really stand out from your competitors.
Make sure you are advertising your holiday content across all your social media platforms. To do this, you may have to alter your content depending on which social media site you are posting to. For example, if you created a happy holiday image for Facebook those dimensions of the image may work for LinkedIn and Twitter, but it may not work for Instagram. Alter the image to fit 1080 by 1080 px dimensions for an Instagram post.
Don’t be a grinch during the holiday seasons. Do not shut off your notifications once the holidays come. You must continue to engage with your consumers. You or someone on your team should always be available to answer any needs they may have regarding your business. Remember, still create information that is relevant to your business, but do not forget to add a touch of holiday spirit!
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Creating Content Around the Holidays