Through countless promotions and tireless efforts you have managed to gain a rather sizable fan following on your Facebook page. Woo-hoo great job kid, you done good! Hmm, now what can you do to keep your fans interested? One tried and true method is to treat them like they’re in your business’s fan club. But what makes a good fan club, and why is it effective on social media? Don’t worry fellow marketeers, I’ll give you some pointers you can use to keep your fans engaged.
The first thing you need to realize is that the majority of your page fans are your greatest most passionate fans. They truly love what your business stands for, and they are craving more from you. Let’s not disappoint them by posting one boring status update a day about the same old thing. Keep it fresh, exciting, fun, and on point to what your fan base is looking for. As much as I love video games, I’m pretty sure my target audience at the YMCA would not care too much if I posted about how cool the new Zelda game looks. Knowing that the majority of my fan base are females ages 25-34 they fall right into the young mother wheel house. Now I can post a funny meme with Spongebob and tickle a few of their funny bones.
Knowing who my fan base is and providing them content that they can relate to will keep them coming back for more.
Like any great fan club, you need to be providing your members with some insider deals. Early signups with $5 off, or half off the join fee are just a few promotions we have thrown around at the Y for our followers. If your fans start using these promotions, they will be checking your Facebook page daily to see if there are any other deals they can take advantage of. This is where you will need to collaborate within your business to see what needs promoting and what kind of deals you can offer. Keep these deals relevant and something your fans can easily use.
Asking your fans for advice is a great way to keep engagement numbers up, and get insider information from your customers. People want their opinions to be heard, and businesses want feedback. By asking for it from your fans you get a huge win on both sides. I was recently sitting in a meeting where we discussed moving one of our yoga classes from the Y to Mack Park. We all put in our two cents as employees, but we had no feed back from our members. We posted on our Facebook page the question, “How would you feel about moving yoga to Mack? Please comment below.” We received a lot of feed back and we were able to make a more informed decision. I also got comments on my page… precious comments… which helps me increase me reach. I know what you are thinking… “Well did you move yoga to Mack or not?” Yes we did, unless the weather was lousy then it would take place at the Y. Having the option to move it from Mack to the Y in case of inclement weather was a Facebook fan’s idea by the way. Asking your fans for their opinion is a great way to keep people interested in your page.
Now that you have the tools, it’s time for you to be fan club president of your very own business. Make them feel special because they are. Do you have any experiences with fan clubs? Are their any ideas you have tried that worked out well? Did you forget to drink your Ovaltine? Leave a comment below and help a fellow marketer out. Don’t forget to hit the share button below because gaining knowledge is the first step to wisdom; sharing it is the first step to humanity.