Before listing the traffic reports, Goldsmith conveys in his text “Traffic” a segment of an interview. The interviewer asks the interviewee about his Death series and the interviewee states “I realized that everything I was doing must have been Death… and every time you turned on the radio they said something like, ‘Four million are going to die’”. From the beginning, readers are introduced to the ideas of death, life, and the limitations of life as the whole text is associated with time. Every report is connected to a specific hour of the day; however, as Marjorie Perloff states in her chapter entitled “Conceptualist Bridges / Digital Tunnels: Kenneth Goldsmith’s Traffic”, the hours are not specified or associated with day or night but are rather left undesignated. The theme of traffic instills the sense of being besieged and trapped within time and place. Goldsmith’s unwillingness to declare the exact time makes me wonder if these traffic reports occur within one specific day. In other words, reading the text gives me the feeling that these traffic events are not limited to one day, but are rather recorded over a longer period of time or over a couple of days. I arrive at this realization because the last report refers to the traffic problems solved and to the smooth movements of traffic with no delays, all of which I believe need more time to pass. Several questions are posited and many attempts are made to understand and draw connections between Goldsmith’s “Traffic” and the key components of time and place. Accordingly, I think that even what he calls unoriginal or uncreative texts are original and creative if readers and critics do not conform them to traditional judgment approaches.