B.E. Taylor comes back to IUP to carry on his father’s famous tradition because the demand was so high. He did not expect to do this, but he felt compelled because of the outpouring of support. The Teddy Bear Fun Drive is a charity that was founded 30 years ago and to date has donated 2.7 million to Children’s Hospital Pittsburgh and IRMC. “Feel the Love” is the name of Taylor’s concert series. Many local businesses sponsor the concert, including S and T Bank. Community/crowd involvement is a huge part of the concert experience, and interaction spans the generational gap. When people come once, Taylor’s unique interactional style combined with the content of the music (Christmas) makes people want to keep coming back every year.
Swoop Productions
IUP Communications Media