Hello and welcome back to my next blog in this series, Jewelry Advertisements. These types of ads started in the year 1948. Today I will be going over four strategies that will help you build a better advertisement look for your business. Jewelry marketing is a great business to get into because mostly everyone wears it. I hope you enjoy reading my blog and learn something new.
The first way is by “exciting your audience with Instagram giveaways and contests”. This is a great strategy because it helps the audience interact with your brand. You can have a contest for each holiday. For example, have it say, “tag your boyfriend in the comments to be entered into the giveaway to win a men’s watch”. You can also make it say, “tag three friends and have them like your comment to be entered into this giveaway”. This will make it so more people will see the brand’s post and it will become even more popular on the explore page to achieve a bigger viewing.
The next way is by “leveraging virtual jewelry try-on tools”. Have your business make an app for all the products you are selling including a try-on tab. This means customers will be able to switch to their camera and try on whatever jewelry they would like to see if they like it first before buying it. This is a huge positive because it will lead to your company having less returns from people not liking what they bought. Customers can also put on their outfit that they would want to wear with the jewelry and see how it would match together.
The third way is by “teaming up with like-minded individuals for a collaborative project”. If you are not doing so well on your own as a business as you would’ve hoped, then it would be a great idea to collaborate with someone. The best people to work with are doing the same thing as you or influencers. Working with influencers is a great idea especially if they have a big following. They will most likely have the younger age group which is great because then they can tell their family and friends. You can also send them some of your jewelry in exchange for them to talk about your jewelry to their audience. This way everyone wins.
The last way is by “investing in 360-degree jewelry video ads and professional quality jewelry photography”. Your video and picture are everything when it comes to advertisements. With jewelry, everyone needs to see the up-close detail of the product. By using the 360-degree video ads it helps the audience see the back and the front of the product. With the professional photography it will help because it can get into depth with how the product will look like in person. The colors will be more vibrant, and it will sparkle to make the product look more eye catching. This method will also lead to there being less returns because there will be no surprises for the customer when they open the product and try it on.
In summary, jewelry advertisements are very popular because everyone wears it. Today I talked about four strategies that will help you build a better advertisement look for your business. If you follow all these steps, then you will surely have a great look and outcome for your business. I hope you enjoyed reading my blog and leave a comment if you learned something new. As always if you have any questions, comments, and/or any new ideas for what my next blog should be about then feel free to contact me on any of my socials linked on my home page.
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