Hello and welcome back to my next blog in the series, Shoe Advertisements. These types of ads are great because many people like shoes and it is a sense of style. Today I will be talking about different ways to advertise your shoe company to make it stand out more. I hope you enjoy and learn from my blog today.
The first way is by “sending newsletters regularly”. By doing this you can send multiple advertisements out at once to people at their doorstep. They can have time to look through the pages of the newsletter. With this you can put in the new additions, sales, limited time offers, and much more. This is also great because it helps to connect you to the customer in a quicker way. It is also a good idea to include coupons for certain products, so it gives the customer an incentive to go to your store and maybe buy a couple more things that they find along the way.
The next way is by “appealing to personality”. When using this strategy, you should make sure that you are creating the style of the ad based off the style of the shoe. For example, according to psdlearning.com they use the quote, “is it a sleek basketball sneaker meant to push sports and fitness?”. By using this wording, it helps tell the audience what the shoe is all about and what it is being made for. If you are selling a custom-made shoe, then you should get to know your customer before you start to make it. Ask them questions about what they want their shoe to be used for and some questions about what colors and styles they like. Once you complete these steps you will have a great personality for your business.
The third way is by “making your shoe jump out of the shoebox”. When trying to create the box for the shoe to sit in the packaging is everything. When a customer is scanning the shelves, you want your box to be eye-catching and more likely to be chosen instead of all the competing brands. Make sure you use your logo, name, colors, and more when making the packaging. Another good step is to have someone on the box that is well known wearing your shoes. When people see someone they like wearing or using a product it will make them more likely to buy it.
The last way is by using celebrities to promote your product. I skimmed over this idea in the previous paragraph, but I wanted to go more in depth. When starting fresh as a small business it is best to pay a small influencer. This is because it won’t cost as much but you will still be getting advertising out of it. Another great tip is to send the influencer some of your products for free to try on camera. This will help so that you won’t have to pay the person to market your company. By using these tips, it will help you save money in the future to hire a more well-known celebrity to advertise your product.
In summary, shoe advertising has a huge market. This is because many people are into a certain style of shoes, buying and selling, just wearing them places, and more. In this blog I talk about four ways to make a shoe advertisement better. I hope you enjoyed and learned a lot when reading my blog. If I have missed something or you just want to add something then comment down below this post. As always if you have any questions, comments, and/or ideas about what my next blog post should be then feel free to contact me on any of my socials linked on my homepage.
https://psdlearning.com/1403/create-appealing-shoe-ad/
https://440industries.com/shoe-advertising-ideas-best-practices/
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