Hello and welcome back to my next bog in the series, Technology Advertisements. These types of ads started in the year 1994. Technology is a very big part of people’s lives today because mostly everyone uses it in their daily life. Today I will be talking about the five reasons why technology has great advertisements. I hope you enjoy and learn a lot in this blog.
The first reason is “the increasing time spent on mobile devices”. Like I said earlier, everyone uses technology. “4.5 billion people own and use smartphones in the world as of 2019” and “80% of web traffic is happening on mobile” according to business2community.com. This means that more than half of the population is using technology and that is one of the reasons why so many people watch these advertisements. The technology brands also spend a long amount of time working on the product before they release it to the public. They give a tease on what it will look like and feature, so the audience has more of a want when the product comes out.
The next reason is “relevance-spot-on target”. Many of the customers like to personalize their phone or technology. Yes, there are features where you can personalize Siri, change your wallpaper, move around apps, add widgets, etc. but there are also more important features that are needed. If you are an older person and can’t hear as well then there is a feature to help you in the category of your settings called “accessibility”. This also goes for people who need help moving their phone around, seeing the screen, needing help to text, etc.
The third reason is “immediate”. In advertising they make the commercials aware that it will go out to immediate resources. For example, if you are advertising for a coffee company then you would want to advertise it in the morning because that it when most people drink their coffee. You need to time out when you launch your commercials to make it so when your audience sees it then it makes them more inclined to want the product. This is a very important step in making your advertising skills better.
The fourth reason is “mobile ads are interactive”. When you get a pop-up ad on your phone most of them are interactive. This makes it easier to get more information easier and quicker. Also, when going to a technology store, they will most likely have the devices sitting out ready for you to test them out for yourself. In my opinion, this is a great marketing technique.
The last reason is “conversion oriented and cost effective”. This means that technology ads are great at detecting on who they need to reach as their audience. This makes it a cheaper way to advertise because it will not just be getting sent out to people who are not interested. They are also able to keep track of their results and find out why something worked out well or maybe not so much. This way the company can save money and change what they need to do quicker and more cost effective.
In summary, many people today use technology every day. It helps us with every day needs and wants. In today’s blog I went over five reasons why technology has great advertising. I hope you enjoyed my blog and feel free to leave comments on this blog telling me what you think about technology. As always if you have any questions, comments, or ideas on what blog I should write about next feel free to contact me on any of my socials linked on my home page.
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