A social media handle is a username that appears on every social media channel that begins with the @ symbol. It is important to use the same social media handle for all of your social media channels. It’s also recommended to attach your social media handles on most of your marketing platforms. Social media is a great way to connect with your audience and drive new customers to your website.
When creating a social media handle make sure it can work across all social media sites. Twitter allows up to 15 characters, so make sure to keep it short. The best social media handle is the name of your business. Do not add numbers or underscores, because it makes it harder to remember.
It’s always a good idea to attach your social media handles to your marketing platforms. If you have a business card, make sure your social media is attached to each card. It’s also good to have your handles appear on your advertisements like your company vehicle, billboards, and email marketing.
Make sure to always have your social media linked to your website and vice versa. It makes finding your company much easier and quicker. The main point of connecting your social media handle to your website is to drive traffic to your website and hopefully gain new customers. Also adding social media links to a website will increase your website appearance on search engines.
The most important tip to remember is creating a social media handle that will work across all your social media channels. It makes your company easier to find online. It makes your printed marketing materials consistent and looks so much cleaner. It also makes your business look a lot more professional. So, what are you waiting for? Create your unique social media handle and start engaging with your audience today!
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The Importance of Social Media Handles