Every social media site has unique sizes and dimensions when it comes to posting a video or image. It’s hard to take the same image and reuse it across every social media platform. The image begins to look distorted, and before you know it, you’ll be saying “oh no my picture is ruined!” Follow this simple guide on the proper dimensions to use for images on Facebook, Twitter, Instagram, and LinkedIn.
Facebook Images
Tip: Content on your personal timeline will display differently in a user’s newsfeed. Be sure to choose dimensions that show the most important part of your image.
Profile Photo: 180 x 180 pixels
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- It will appear on a desktop as 170 x 170 pixels
- It will appear on a smartphone as 128 x 128 pixels
- Photo thumbnail will appear at 32 x 32 pixels
- The business page image will be cropped as a square
Cover Photo: 820 x 312 pixels
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- Less than 820 x 312 pixels will stretch the image
- The minimum size requires 400 x 150 pixels
- It will appear on a smartphone as 640 x 360 pixels
Shared Image: 1200 x 630 pixels
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- Will display in feed at a max width of 470 pixels
- Will display on a page at a max width of 504 pixels
Shared Link Image
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- Recommended upload size of 1200 x 628 pixels
- Square photo for link: Minimum 154 x 154 pixels in feed (116 x 166px on page)
- Rectangular photo for link: Minimum 470 x 246 pixels in feed (484 x 252 on page)
Event Image: Recommended 1920 x 1080
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- Will scale down minimum dimensions: 470 x 174 pixels
Twitter Images
Profile Photo: 400 x 400 pixels (Displays as 200 x 200 pixels)
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- Square photo recommended 400 x 400 pixels
- 2 MB maximum file size
- Image types: JPG, GIF, or PNG
Header Photo: 1500 x 500 pixels
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- 5 MB maximum file size
- Image types: JPG, GIF, or PNG
Twitter Post Photo
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- Minimum that appears expanded 440 x 220 pixels (2:1 ratio)
- Recommended aspect ratio 16:9
- Can use up to four images at once
- Maximum to appear expanded 1024 x 512 pixels
- Maximum file size 5 MB for photos
- Maximum file size 5 MB for GIFs on mobile
- 15 MB on web
Instagram Images
Profile photo: 110 x 110 pixels
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- Square photo: aspect ratio 1:1
Instagram Post Photo: 1080 x 1080 pixels
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- Square or rectangle photos: maintain an aspect ratio between 1.91:1 and 4:5
- Portraits (4:5) recommended dimensions 1080 x 1350 pixels
Instagram Stories: 1080 x 1920 pixels
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- Minimum resolution is 600 x 1067 pixels
- 9:16 aspect ratio
- 4 GB maximum file size
LinkedIn Images
Company Logo Image: Recommended 300 x 300 pixels
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- Maximum 4 MB in a square layout
- Image types: JPG, GIF, or PNG
Company Cover Image: Recommended 1536 x 768 pixels
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- Minimum size of 1192 x 220 pixels
- Maximum 4 MB
- Images types: JPG, GIF, PNG
Banner Image for Company Page
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- Minimum 646 x 220 pixels
- Maximum 2 MB
- Landscape layout
- Image types: JPG, GIF, PNG
Shared Image or Link
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- Recommended size for images/links: 1104 x 736 pixels
- Image types: JPNG, JPG, or GIF
Well, there you have it! Always remember to resize images for each social media platform. Look for free sites or apps that will help crop images to the right size. Of course, these dimensions could always change, so be sure you stay up to date with the most recent dimensions.
Have you ever struggled with creating the perfect dimensions of images for Facebook, Twitter, Instagram, or LinkedIn? What about other social media sites? I’d like to know in the comments below.