When it comes to choosing the best social media sites for your small business, you have to consider all of them. Of course, depending on your business, depends on which social media sites will benefit you the most. Think about the audience you are trying to reach. The four main social media platforms to choose from are Facebook, Instagram, Twitter, and LinkedIn.
Considering there are over two billion users on Facebook, you may want to consider using this site for your business. You will have the ability to reach a wide range of consumers. Facebook allows you to upload pictures and videos with comments. This is an excellent way to communicate with consumers. Consumers can now virtually visit your business without physically coming in person. If you are slow to comment back to customers, Facebook might not be the best site for you. If a customer posts a bad review about your business and you do not address it in time, the bad review might travel quickly, tarnishing your business’s reputation.
Instagram is one of the fastest-growing social media platforms. If your business sells a product or service, then consider using Instagram to post visuals for your audience. Instagram is a great site to use when you want to engage with your customers and create brand awareness. However, Instagram can also be tricky to use, because you want to create original content that makes you stand out from your competitors.
Twitter can be a complete waste of time for your business or it can be tremendously beneficial. Twitter is great for sharing thoughts with a big audience. It is not the best site to use for pictures or comments. For example, if your business is a news channel, it is a good idea to have Twitter, so you can post updates and get news out fast. However, if your business is a kitchen refacing company, then more people want to see your work and comment. Search to see if other companies in your industry have Twitter if most do then consider creating a business profile.
Since LinkedIn is the only social media platform that is strictly for professionals and businesses, it is safe to say every business can benefit from LinkedIn. LinkedIn is a great platform to connect with other people in the same industry. It is a great way to stay up to date on the latest trends within your industry. You can also keep an eye on your competitors to see how they benefited from using this site.
So, when deciding which social media platform is best for your company, make sure to outweigh the pros and cons of all the possible social network sites. Choose sites that will benefit you in the long run. Look at your competitors’ social network sites and see which ones they use. Remember the whole point of creating a social media page for your business is to connect to your consumers, gain new customers, and create brand awareness.
Which social media platform do you think is the best to have for a small business? Comment your thoughts in the box below.
Which Social Media Is Best to Use for a Small Business