Some people may have heard of the term hashtag. What is a hashtag? How can one use a hashtag for their social media sites? A hashtag is a word or phrase that begins with a # symbol. For example, #thisismyblog. Hashtags have become a great tool to search and follow certain companies based on their affiliated hashtags.
Creating a hashtag for a particular business can be a tricky time-consuming process. You want the hashtag to be short and to the point. This is an important step, so take time thinking about it, do not rush into creating one. Reach out to people, and get ideas for a memorable hashtag. Once you have created the perfect hashtag that best represents your company, you can begin to use it.
Be sure to use the hashtag on almost all of your posts. Use the hashtag across all of your social media platforms. This will establish consistency and build trust with consumers. It is also a good idea to add your hashtag to your bios. This way, if people are talking about your business, they can use your hashtag, and be part of the conversation.
Use hashtags that are already created and ones that are related to your business. For example, if you are a small business in the Pittsburgh area try using #smallbusiness and #pittsburgh on every post. If people are discovering businesses in their area, they may use hashtags to find certain businesses. It is always a good idea to use multiple hashtags on every post because it will drive more traffic to your sites.
Hashtags are extremely useful for businesses because they help invite new consumers and expand their online presence. You probably have noticed hashtags on advertisements, billboards, and commercials. Hashtags are used so consumers can find out more information about a product or service. Hashtags seem to be sticking around for quite a while, so make sure you jump on the bandwagon and start adding hashtags to your posts!
Do you have hashtags for your business? Do you think your hashtags have helped drive traffic to your business? Comment your thoughts in the box below.
How to Use Hashtags for Social Media