Portfolio

This fall semester, I had a course called Ancient to Enlight, centered around the concept of justice. For our creative midterm, we were tasked with the prompt, “how does justice change over time”. I decided to take a modern approach and talk about cancel culture; a phenomenon made possible by social media in recent years. From this project, I learned that cancel culture is a modern-day equivalent of mob justice and can be extremely harmful to society.

Creative Midterm

In my advertising class this semester, I decided to focus on a platform we all know too well: Netflix. Using Twitter, I found it quite clever how Netflix made a personal account for the character Wednesday Addams to promote her new show. The tweets were witty, and true to character, which rallied fans and created buzz around the new show.

 

Netflix Advertising