marketing

Best Ways To “Rack Up” A Fanbase

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You may be someone who can make phenomenal content with some of the best equipment and can edit a piece of footage to be the most aesthetically pleasing.  You could also be the person that is always there at the right place and the right time getting the best sports shots that rank among the best.

However, your only issue is you don’t know how to get your content out there.  Marketing isn’t your thing and you may even not have the time to get your name out there.

Furthermore, your problem might be worse.  Perhaps you have a general sense of how to “hashtag” a video on Instagram or know exactly what your fans want.  This could be even more frustrating and the reason you are reading this is for my help.

Have no fear because if you take the following steps into consideration, you will without a doubt drastically improve your traffic to your site.  For those who don’t have the time, I’m simply changing your tactics rather than adding to them so time will not be an issue.

1. Make sure everything people want to know is online.

In today’s day and age, everything is online which means you have to take the content to your fans.  Personally, nothing frustrates me more than a complicated process of looking up promotionally content or a team’s schedule for buying tickets.  Besides your social media, you should have a “one-stop shop” such as a website for your fans that revolves around your team.  Convenience and simplicity are very important because a frustrated fan will not get their money.  However, also make sure your social media is connected to your website and vice versa.  This leads me to my next point.

2. Post and update social media every single day.

As I stated in my previous point, you have to reach out to your fan now.  Social media is by far the easiest way.  It also helps that it is free.  Promotional events, behind-the-scenes updates, contests, news, and anything in relation to your team should be posted on your social media pages.  Additionally, taking advantage of “hashtags” on social media gives exposure to people that don’t follow you.

3.  Old-school marketing still works

I know I’ve been really pushing the idea of doing everything online, but you can’t forget about the most basic form of marketing: word of mouth.  How many times have you talked to your buddies the next day about the big game or made friends for a couple hours with someone at the bar or the game itself?  Keeping your fans informed to make conversation with their friends brings in more fans.  Those fans will, in turn, bring in more fans.  The key to this concept is to not only keep your fans informed but to make great content.

Do you feel I’ve summed up the idea of marketing your fan base?

In what ways of marketing do you think I forgot or that you use with your team that works?

 

 

Making your own sports brand is easier than you think

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“Even if I have something worth telling, how could I possibly let anyone know.”

“I don’t work for ESPN for so there’s no point because no one will hear my voice.”

When having the dream to become a big-time sports analyst or even starting your own brand, these are common statements that hold people back.  However, starting your own brand today with easily accessible technology is easier than you think. The problem usually holds people back simply because they are unaware of how fortunate they are.

The problem escalates when the typical response is “well I don’t have money like everyone else does and I’ll get nowhere.”

You’d be surprised how cheap most of the equipment is to start a website or podcast and even more surprised to find out most of the tools you need are free.  As a result, the solution is a lot easier and simpler than you think.  Just putting in some time and thought with the following possibilities to build your brand can make yourself a name in no time.

The first step in the strategy is making a website.  This will be where everything and anything that you write. It is also where content will be located that you want people to see.  The first step is buying a domain name and for $2.95/month (Hostgator.com), you have your solution.  Take that to wordpress.org where you can build your website for free with tools that allow you to customize virtually every part of your website and you’re good to go.

If you are a person that wants to start a Podcast, you will simply need an editing software and a microphone.  Garageband for Macs or Audacity for PC are both free are work perfectly.  Even better, you can you use the mic built into your computer to record.  However, if you want something that sounds a little more professional and clean, you can buy the Fifine K668 that costs $21.99 on Amazon.

Finally, the most important step in the process is marketing yourself and on a consistent basis so people know you are out there making content.  They also can be notified when you post new content too with social media.  And the best part is it is all free. Twitter, FaceBook, and Instagram all cost nothing and go a long way.  Just keep everything consistent, professional, and you have multiple platforms to post your media.

Share your ideas in the comments on the start-up process.

Do you agree that it costs almost nothing to be as popular as some of the best doing it?