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You may be someone who can make phenomenal content with some of the best equipment and can edit a piece of footage to be the most aesthetically pleasing. You could also be the person that is always there at the right place and the right time getting the best sports shots that rank among the best.

However, your only issue is you don’t know how to get your content out there. Marketing isn’t your thing and you may even not have the time to get your name out there.

Furthermore, your problem might be worse. Perhaps you have a general sense of how to “hashtag” a video on Instagram or know exactly what your fans want. This could be even more frustrating and the reason you are reading this is for my help.

Have no fear because if you take the following steps into consideration, you will without a doubt drastically improve your traffic to your site. For those who don’t have the time, I’m simply changing your tactics rather than adding to them so time will not be an issue.

1. Make sure everything people want to know is online.

In today’s day and age, everything is online which means you have to take the content to your fans. Personally, nothing frustrates me more than a complicated process of looking up promotionally content or a team’s schedule for buying tickets. Besides your social media, you should have a “one-stop shop” such as a website for your fans that revolves around your team. Convenience and simplicity are very important because a frustrated fan will not get their money. However, also make sure your social media is connected to your website and vice versa. This leads me to my next point.

2. Post and update social media every single day.

As I stated in my previous point, you have to reach out to your fan now. Social media is by far the easiest way. It also helps that it is free. Promotional events, behind-the-scenes updates, contests, news, and anything in relation to your team should be posted on your social media pages. Additionally, taking advantage of “hashtags” on social media gives exposure to people that don’t follow you.

3. Old-school marketing still works

I know I’ve been really pushing the idea of doing everything online, but you can’t forget about the most basic form of marketing: word of mouth. How many times have you talked to your buddies the next day about the big game or made friends for a couple hours with someone at the bar or the game itself? Keeping your fans informed to make conversation with their friends brings in more fans. Those fans will, in turn, bring in more fans. The key to this concept is to not only keep your fans informed but to make great content.

Do you feel I’ve summed up the idea of marketing your fan base?

In what ways of marketing do you think I forgot or that you use with your team that works?

The global sports market revenue, as a whole, brought in roughly $90.9 billion in 2017 and increased $14.8 from last year.

With this market significantly gaining popularity and money, many individuals and companies are tagging along for their piece of the pie. The issue you are probably having is the substantial amount of people that are taking money out of your piece.

Additionally, the problem is intensified when you are one in a million and have trouble standing out. Creating creative content will take anyone to the top but I’m here to tell you that’s not all that matters. While most focus solely on making content entertaining, I’m here to tell you that there are more aspects to becoming a trending, recognizable sports content creator, and manager.

By following these steps, I can help you become the best sports content creator you can be:

1. Be valuable while also credible

The backbone to this whole process would be this first step. While you could be the most marketed website with more traffic than most, what keeps your audience is valuable information they can use. This means releasing credible, timely information and not something that “grabs clicks”. Step one boils down to what information do you have that other platforms do not.

2. Creative and Entertaining

This is where your idea comes to life. What is important here is being versatile and taking advantage of all different forms of media. Videos or audio clips of interviews, ways in which the audience can interact with each other such as comments or voting, and images are all ways that will set you apart if done right. Another idea that keeps your audience coming back is sending notifications when you post or create anything. Especially when you just start making content, it is wise to send out notifications to your subscribers to keep them updated.

3. Measure your success

Finally, after all, is done with content creating, it is essential to track what your audience loves and hates. While you may have an idea that you love and think is perfect, in the end, it is all about your viewers and what they want. You don’t want to turn them off to your content with something that doesn’t work. Furthermore, content that they love will lead to content that they share with their friends and others.

Are there other forms of media you think your audience could use in the process? What do you think is the most important step is? Do you think I missed a step?