“Even if I have something worth telling, how could I possibly let anyone know.”
“I don’t work for ESPN for so there’s no point because no one will hear my voice.”
When having the dream to become a big-time sports analyst or even starting your own brand, these are common statements that hold people back. However, starting your own brand today with easily accessible technology is easier than you think. The problem usually holds people back simply because they are unaware of how fortunate they are.
The problem escalates when the typical response is “well I don’t have money like everyone else does and I’ll get nowhere.”
You’d be surprised how cheap most of the equipment is to start a website or podcast and even more surprised to find out most of the tools you need are free. As a result, the solution is a lot easier and simpler than you think. Just putting in some time and thought with the following possibilities to build your brand can make yourself a name in no time.
The first step in the strategy is making a website. This will be where everything and anything that you write. It is also where content will be located that you want people to see. The first step is buying a domain name and for $2.95/month (Hostgator.com), you have your solution. Take that to wordpress.org where you can build your website for free with tools that allow you to customize virtually every part of your website and you’re good to go.
If you are a person that wants to start a Podcast, you will simply need an editing software and a microphone. Garageband for Macs or Audacity for PC are both free are work perfectly. Even better, you can you use the mic built into your computer to record. However, if you want something that sounds a little more professional and clean, you can buy the Fifine K668 that costs $21.99 on Amazon.
Finally, the most important step in the process is marketing yourself and on a consistent basis so people know you are out there making content. They also can be notified when you post new content too with social media. And the best part is it is all free. Twitter, FaceBook, and Instagram all cost nothing and go a long way. Just keep everything consistent, professional, and you have multiple platforms to post your media.