Did you know that over ninety percent of business purchase decisions initiate with an online search? Your website is the foundation for your business’s online presence and it can help you stand out amongst competitors. Did I mention that it is one of your most cost efficient forms of advertising? As I’ve discussed in previous blogs, you should be utilizing multiple media channels to brand yourself and grow business, each of these should convey a consistent theme and connect with your other business profiles. Not only should all of your social media accounts include links to promote and direct interested consumers to your site, but once they get to your page, you’ll want to keep them there. You want to express a clear message of who you are, what you do, and what you can do for them. There are many functions of a website, what you do to
As a consumer, researching a business online is usually my first step when looking for new products or services. I can tell you, my experience with a website can either make me more interested in pursuing business, or can deter me from buying from that company. There’s nothing more frustrating than being excited about a business, only to have difficulties navigating or using their website. Additionally, there are countless amounts of companies and organizations out there that offer similar services or products, meaning that if I find your platform difficult, I’ll just take my business elsewhere.
Your website’s design is crucial to your success. An attractive, organized, engaging page sends a message to your viewer that you’re operating a professional and well-managed business. If you’re not familiar with web design, don’t fret, there are many programs that can help you. Some of the top rated website building programs include Wix, Network Solutions, Web.com, Squarespace, and Site 123. Use an effective, easy-to-navigate design that allows you to use pages to organize your information. If you’re looking for references, take a look at some other realtor’s successful websites. Fredrik Eklund, Ryan Serhant, Katrina Campins, Jamie Tian, and Joshua M. Baris are listed as having the top real estate agent websites.
Screenshotted from Fredrik Eklund’s website, January 8th 2021
How long are you going to investigate a dull or weak website? Content is crucial to advancing your business’s online presence. Your website is your foundation and it’s where you should house all necessary information and more. Introduce your team and provide some background, why did you get into this industry? How many properties have you sold? Has the business expanded since its start? Of course you’ll want to offer media showing off any current listings available; this can be in the form of high-quality photos, videos, or house tours. Additionally, offering statements or reviews from past clients who you’ve helped can boost your image and give potential clients an idea of what to expect when doing business with you. Including this type of information is really informative for your readers and could be influential to someone who may be determining which agency is right for them. Most importantly, you’ll want to provide your contact information in an easy-to-find organized way. Remember that no matter how great your website is, if people don’t know how to get in touch with you, you’re at a disadvantage.
I hope you found these tips to be useful for your own business. Have you ever designed a website? What techniques do you implement to maximize your site’s effectiveness? If you’re a consumer, what are you looking for in an agency’s website? I’d love for you to share your own experiences and ideas with the ‘Mad About Real Estate’ community in the comment section.
If you have any questions or concerns regarding this topic, you can get in touch with me through my email or the social accounts listed on my website. I’d be happy to address any confusion within future posts. If you haven’t already read my “How To Properly Utilize SEO” or my “How To Establish Your Agency’s Online Presence” blogs, be sure to check them out to learn more about how you can maximize your business’s online efforts. Don’t forget to subscribe to my “Media Promotion Within Real Estate, a ‘How To’ Blog” and share this post with your own friends and followers!
Resources:
Hart, M. (2019, December 16). The 11 Best Real Estate Agent Websites of 2020 (Plus Tips for Designing Your Own). Retrieved January 08, 2021, from https://blog.hubspot.com/sales/real-estate-agent-websites#:~:text=A%20well%2Dwritten%20real%20estate,you’d%20like%20to%20share.
Keller, C. R. (n.d.). Importance of Website. Retrieved January 08, 2021, from https://profitworks.ca/blog/297-why-having-a-website-is-important
Liedke, L. (2020, December 31). The Ultimate List of Online Business Statistics (2021). Retrieved January 08, 2021, from https://wpforms.com/the-ultimate-list-of-online-business-statistics/
Sherman. (2019, October 06). The Importance of a Website for Your Business Success. Retrieved January 08, 2021, from https://www.lyfemarketing.com/blog/importance-of-a-website/
The Best 10 Website Builders – The Best 10 Website Builders. (n.d.). Retrieved January 08, 2021, from https://www.thebest10websitebuilders.com/charts/1/best-website-builders?utm_campaign=ma_thebest10_us_thebest10websitebuilders.com_e_cpc%5E69068108580&experiment_id=1745755903%5E%5E488977694625%5Eeasiest+way+to+create+a+website%5Ee&gclid=CjwKCAiA_9r_BRBZEiwAHZ_v17BaDdpOqt87mq_07eU03LvpsHPQjkgFByh0azI60GTQVcUJbTZZSBoCI6wQAvD_BwE