That’s right, 2020’s favorite app can be used for real estate too! TikTok was officially titled last year’s ‘Most Downloaded App’ validating the company’s successful decision to reinvent itself. Formerly known as Musical.ly, TikTok was initially picked up by younger generations, specifically teens, who were able to explore millions of videos through the platform. As its database continued to grow, so did interest from older generations. This led to a much wider variety of videos being uploaded to the app, ranging from dance tutorials to political discussion, from paranormal activity to stand up comedy, and so much more. The platform has been able to entertain an extremely diverse population of creators and watchers, making it an awesome tool for realtors and sellers to spread the word about their listings.
You might be thinking, “How in the world am I going to show off my property in under a minute?” Well, there are a couple of different techniques that you can implement to generate exposure for your listing in these short videos. To start, keep an eye on trends. By utilizing popular sounds, dances, songs, and hashtags, your video can become more accessible to those who may have not initially seen your upload on their For You Page. Additionally, the success of these trends will help you to grab attention and boost interest right off the bat. Another way to do this is by naming your target audience, for example, by starting the video with “Attention House Hunters!” or “Calling New Homebuyers!” This helps your target market identify that this message is for them.
Video by @heider_realestate, retrieved January 8, 2021
Keep in mind that TikTok doesn’t cap the amount of videos that you upload; meaning what you can’t fit into a single video can always be posted in additional parts. Start off strong by featuring some of the property’s best assets to grow interest that could lure your viewers to your profile where they’ll be able to find the associated videos. Another strategy is to end the first video with a cliffhanger; by saying something along the lines of, “You won’t believe the backyard at this place, check out part two for more!” you leave your audience wanting more. When posting multiple TikToks, it’s a good idea to organize your content. Depending on the property, you may decide to split it up by floor level, inside then outside, or any other way that you see fit.
Similar to other platforms such as Facebook, Instagram, and YouTube, you can use TikTok to go live. Unlike other videos on the app, livestreams aren’t restricted to a minute or less and can be super helpful to interact with your audience in a more immediate way. If you’re a real estate agent, it’s smart to connect your online platforms, although this app is a great tool for real estate promotion, you’ll still want to include links that can direct your audience to your main website. At the end of your videos or in the caption, be sure to encourage your viewers to check out your website for more information.
Uploaded by @heider_realestate, retrieved January 8, 2021
Have you ever used TikTok to promote a property? Are you one of the many who found their forever home on this app? Perhaps you’re someone like me who just enjoys scrolling through TikTok real estate, if that’s the case, what are you looking for during these house tours? What makes you want to further investigate the property? If any of these questions apply to you or if you have additional ideas about how to use TikTok to promote your listing, let me know in the comment section.
TikTok’s platform can be extremely beneficial for real estate when used properly. If you have any questions regarding this topic, don’t hesitate to reach out by leaving a comment or contacting me directly through either my email or my social media accounts. If you found this blog to be helpful, don’t forget to hit that like button! Subscribe to my ‘Media Promotion Within Real Estate, a ‘How To’ Blog” so that you can stay updated whenever I upload new posts. Do you know someone who could benefit from this information? Be sure to share this with them, your friends, and followers to help grow the ‘Mad About Real Estate’ community!
Resources:
Alpern, E. (2020, June 12). The Mystifying World of TikTok Home Tours. Retrieved January 08, 2021, from https://archive.curbed.com/2020/6/12/21287745/tiktok-videos-home-tour-mansion
Hutchinson, A. (2020, December 09). TikTok was the Most Downloaded App in 2020, According to New Data from App Annie. Retrieved January 08, 2021, from https://www.socialmediatoday.com/news/tiktok-was-the-most-downloaded-app-in-2020-according-to-new-data-from-app/591910/#:~:text=SMT%20Experts-,TikTok%20was%20the%20Most%20Downloaded%20App%20in%202020%2C%20According,New%20Data%20from%20App%20Annie
Mohsin, M. (2021, January 05). 10 TikTok Statistics That You Need to Know in 2020. Retrieved January 08, 2021, from https://www.oberlo.com/blog/tiktok-statistics%20
Tidy, J., & Smith Galer, S. (2020, August 05). TikTok: The story of a social media giant. Retrieved January 08, 2021, from https://www.bbc.com/news/technology-53640724#:~:text=It%20actually%20started%20life%20as,service%20in%20China%20called%20Douyin.