It’s one thing to guess at who your fans are. It’s another thing to know exactly who they are using data. That is the kind of information Facebook Insights is offering you. But what kind of information does Insights provide, and how can you apply it to your business’s page? After doing a little research I have just the info you are looking for.
When you first click on the “Insights” tab you are taken to an overview. This page provides you with a lot of quality information such as page likes, reach, and page views. The information is grabbed initially from the last 7 days, but you can change the date range if you want a broader perspective. It also lets you know the percentage of growth or loss of each category in your chosen time frame. Obviously you want to be growing these numbers, so a higher percentage is a good thing. Use these numbers and compare them to the type of posts you are publishing. If you notice a higher percentage when you post recipes, then by gum post more recipes. This page also straight up tells you what type of person makes up your biggest fan base. They give you their sex, age, and most commonly used device. My target audience for the YMCA for example is women ages 25 to 35, and they are accessing my page using their mobile device. Take a moment to think about how convenient and powerful that information is. In the past, endless hours of research and guess work would need to be done to find out who my target audience is, but now that info is literally a click away. Now that you know your fans be sure to give them what they want.
The Posts page is another great section in Insights. This shows you when your fans are most active. You get information on each day of the week that is also broken down into most popular times of the day. Use this information to schedule your posts to be published at high traffic times. The page will also list out your previous posts with valuable information about how well they performed. It shows you the post itself, what type of post it was, its reach, and the engagement the post elicited. By constantly reviewing your posts, you can now see what type of posts give you the engagement from your fans. Now you can gear future posts towards them, and keep engagement levels high.
The People page goes into detail about the people who view your page. They break it down to sex, age, and location. Using the Y as an example, I can see that the majority of my fans live in Indiana, PA, but there are also quite a few from Homer City. I can now potentially offer our Homer City fans a special promotion. Maybe have a contest where the winner gets a free meal at a popular Homer City restaurant. While on my People page I noticed that I have one fan from Romania. For some reason this makes me happy, so I decided to share it with you. Don’t expect any Romanian centered posts on my page anytime soon though.
Insights has a ton of useful and necessary information so use it wisely and often. So what did you think of my blog? Super awesome, right? Do you have anything you would like to add? Please leave me your praises in the comment section below. Don’t forget to hit the share button below because gaining knowledge is the first step to wisdom; sharing it is the first step to humanity.
