Finally, you pen the last song on your EP, and have all of the recording wrapped up. The hard part is finally over right? Wrong. Well sort of, because the entire process is actually pretty hard work. If you made it to the point of releasing your music, you’re only getting started.
The problem that all artists face when promoting the music is finding their audience. This can be incredibly hard if you haven’t made a huge buzz yet. It is perfectly normal if you don’t have a buzz, because you have to start somewhere.
The issue with promoting music is the shear amount of music out there. In the modern day music world, anybody can record music; therefore, this leads to a surplus of EP’s and LP’s. On top of this, people will generally only give you about thirty seconds of listening time. Starting out, you might as well forget about the radio. The radio is a destination not a starting place.
The number one key to success is to make sure that the work you are about to promote is absolutely the best you can do. A good song will sell itself. If you send lack luster work out, people will not like it. Then, they will be less likely to listen again eliminating your second chance. Word of mouth will begin to work for you or against you depending on the quality of the songs.
It is also key to get friends who support you. Particularly those who have a large following on social networking. This can immediately inject you into a widely viewed social sphere. If your best friend has 500 followers on twitter, and they send a tweet out about the killer EP from a local band, your destined to gain an audience.
So, you’ve done well and you have started to gain the audience. Your music is being streamed, and listened to by a thousand people. Without an online presence of your own all the work you just put in may have been useless. To gain a presence online, the band needs a story. Develop a simple bio of your band. For example, if you are an all-girl thrash metal band who has no regard for life on Earth, then tell us that on your Facebook, Twitter, and Bandcamp. When it comes to telling your story, play fast and loose with your facts. Don’t lie, but exaggerate the truth into a public role that you can live up to. The most important thing is to show us why and how you are interesting. When it comes to social media don’t skimp on visuals and maintain your professional senses.
What are some things that you would want to see from your favorite bands?
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