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Becoming Your Own Sports Content Manager

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The global sports market revenue, as a whole, brought in roughly $90.9 billion in 2017 and increased $14.8 from last year.

With this market significantly gaining popularity and money, many individuals and companies are tagging along for their piece of the pie.  The issue you are probably having is the substantial amount of people that are taking money out of your piece.

Additionally, the problem is intensified when you are one in a million and have trouble standing out.  Creating creative content will take anyone to the top but I’m here to tell you that’s not all that matters.  While most focus solely on making content entertaining, I’m here to tell you that there are more aspects to becoming a trending, recognizable sports content creator, and manager.

By following these steps, I can help you become the best sports content creator you can be:

1. Be valuable while also credible

The backbone to this whole process would be this first step.  While you could be the most marketed website with more traffic than most, what keeps your audience is valuable information they can use.  This means releasing credible, timely information and not something that “grabs clicks”.  Step one boils down to what information do you have that other platforms do not.

2. Creative and Entertaining

This is where your idea comes to life.  What is important here is being versatile and taking advantage of all different forms of media.  Videos or audio clips of interviews, ways in which the audience can interact with each other such as comments or voting, and images are all ways that will set you apart if done right.  Another idea that keeps your audience coming back is sending notifications when you post or create anything.  Especially when you just start making content, it is wise to send out notifications to your subscribers to keep them updated.

3. Measure your success

Finally, after all, is done with content creating, it is essential to track what your audience loves and hates.  While you may have an idea that you love and think is perfect, in the end, it is all about your viewers and what they want.  You don’t want to turn them off to your content with something that doesn’t work.  Furthermore, content that they love will lead to content that they share with their friends and others.

 

Are there other forms of media you think your audience could use in the process?  What do you think is the most important step is?  Do you think I missed a step?

Intro: Why It’s YOUR Blog and Not Mine

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Being my first blog post, I think it’s fair to introduce what the blog will be about and the type of content you can expect.

I had the idea to create this site because like a lot of other people, I was tired with the usual content ESPN puts out and wanted not just new material or shows, but something more raw and entertaining.  “Pardon The Interruption” and “First Take” are shows that have been airing for about a million years and it’s the usual “hot take” debate or boring interviews with athletes that are look bored themselves.

I wanted something more edgy and something timeless instead of the pre-game show, the post-game show, and the next game’s prediction.

The problem gets even worse because with the millions or dollars ESPN is losing and people around the world making new, modern content, ESPN is desperately playing “catch up” and trying to do what everyone else is. The only issue is they suck at it and is “cringe-worthy” or awkward. But you can’t blame the on-air talent, they did a job well for a while (million years) and just don’t know how to innovate and adapt to what you want today.

MY solution isn’t just writing content for you and you reading, watching, and listening to my ideas or opinions.  My solution is YOU because YOU know exactly what you want to talk about and have listened to others for years.  Why have me do all the talking when everyone has the power of the internet at their fingertips.  I don’t want to force anything or write boring content. YOU know what you want, so go ahead…talk about it!

My solution comes from collaboration and a sharing of ideas that you, the fans, want to talk about.  Football may be the most popular sport in America, however, I realize that others are die-hard hockey fans.  Rather than catering to the majority (like ESPN), I chose to cater to…well…everyone.  I allow you to have a platform and voice to talk about what you want. The hockey fans can skip through all the football talk and join a thread to talk about the Stanley Cup.  Heck, even the cheese rollers in England can discuss their reaction to the latest cheese rolling event.

I will still be posting my ideas on the blog page, but the site comes to life with collaboration on your part.

I hope your onboard with my idea and I made this site because I am a sports fan like you that wants more than boring interviews and reductant shows with “I’m right, your’e wrong” opinions.

So comment or email me if you have any suggestions or what you want to include in the site.

What else do you want me to include?

Do you think my idea will revolutionize sports media or is complete trash?